5 Mins With

5 Mins With: Cheryl Huggins

A proud Bromley resident for more than 22 years, Cheryl Huggins scooped Best Micro Business at last year’s Above & Beyond Bromley Business Awards (The ABBBAs) for the FaceClays brand she launched during lockdown. What began as a bold leap in uncertain times has since gone from strength to strength – and after sitting down with Cheryl, it’s clear she’s far more than a one-trick pony…

Cheryl, how would you describe what you do – and what inspired you to start FaceClays?

I provide facial and body treatments designed to help people relax, reset and recharge – whether they’re dealing with exam stress, wedding nerves, grief or simply the pressures of everyday life. FaceClays was inspired by beauty rituals passed down from my mum. During lockdown, when people couldn’t access salons, I began sharing simple, natural skincare techniques rooted in my Caribbean heritage – and it grew from there.

What gave you the confidence to start a business in such uncertain times?

Clients were contacting me asking what they could use at home for skincare and relaxation when shops were closed. In Caribbean households, we’ve always used natural ingredients that are already in your cupboard. I began sharing those ideas online, including a clay-based cleansing ritual that had been passed down through my family. People loved the idea but struggled to find organic, sustainable clay without harsh additives. So, I sourced it myself and developed a simple at-home spa ritual. What started as advice quickly became a product.

What has been key to growing your business?

Testing and listening. I trialled the products on friends and family first to make sure everything felt right. I researched thoroughly to ensure safety and sustainability, trademarked the name and invested in FSC-certified packaging. My background helped enormously. I’ve worked in beauty retail for over 30 years, including roles with John Lewis and Sephora, so I understand that the customer always comes first. My son, who works in media and film, helped shape the marketing direction, and my brother in IT supported the website build. It’s very much been a family-supported journey.

You won Best Micro Business at last year’s Above & Beyond Bromley Business Awards (The ABBBAs). What did that mean to you?

It elevated my credibility both locally and within the beauty industry. I’ve had people approach me for advice on setting up their own businesses, and I’m now mentoring two women. Professionally, it reinforced that what I’d built had real impact. I still work in prestigious London locations like Harrods and Harvey Nichols, but being recognised within my own borough meant a great deal.

You also host the BossWoman Podcast. What inspired that?

I realised how many incredible people in Bromley were quietly doing amazing things and I wanted to shine a light on them. We started in a small studio locally, and now we’re recording in a full professional studio with an engineer.

You’re based at Clockwise (The Old Town Hall). Tell us about the treatments you offer.

I offer stress-management treatments including neck, back and shoulder massages, express facials and full body treatments using my organic FaceClays products. I tailor treatments seasonally and focus on organic, sustainable skincare.

What advice would you give to someone wanting to get more involved in the Bromley business community?

Make use of the resources available. Bromley has fantastic business groups, women’s networks, and platforms like Life In...Magazines that genuinely champion local businesses. If someone can’t help you directly, they’ll introduce you to someone who can. We’re very fortunate here.

What do you love about living and working in Bromley?

The balance. I work in central London in beautiful stores, but I love coming back to open spaces, parks and a strong community feel. We have theatres, historic buildings, great schools and healthcare – and everything feels accessible. It’s the best of both worlds.

You can connect with Cheryl on Instagram and TikTok – search for FaceClays and BossWoman Podcast or online at www.faceclays.com