The Portfolio — Issue No. 01LondonOpen to NCTJ apprenticeships

Digital storytelling

Beyond the byline

I understand how to tell stories and communicate information to a modern digital audience, from historical research to a hook that lands in the first two seconds.

TikTok — @charlsaurus

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  • The Cordwainer - Northampton

    This was the first video I made as part of my idea to visit every Wetherspoons in the UK. At the time, I hadn't really thought about it becoming a series or how many people might watch it; I just thought it would be a fun and slightly different thing to document. I filmed my visit to The Cordwainer in Northampton, sharing the food and drinks, prices and a look around the venue. It was where the idea started, and gave me the chance to experiment with a style of short-form content that combined my own interests with something other people might enjoy watching.

  • The Swan & Castle - Oxford

    Another episode in my series visiting all Wetherspoons in the UK. I wanted to make the videos more than just pub reviews, using a strong hook and a consistent format that gave people something to come back for. The audience have helped me shape this series; after viewers started asking about the distance to the toilets and what the carpets were like, I decided to make both regular features in my reviews. It was a good example of listening to what people were engaging with and using their feedback to make the content more entertaining, personal and interactive.

  • The Liberty Bounds - London

    As the series has gone on, I decided I wanted to give the videos a bit more depth than a typical pub review, so I started researching the history behind each Wetherspoons before visiting. This meant looking into the buildings themselves, their previous uses and any interesting stories connected to them. I began incorporating these details into the videos to give viewers something interesting to learn alongside the usual review. It added another layer to the series and allowed me to combine entertainment with research and storytelling, making each visit feel a little different.

Skills on show

  • Finding the hook
  • Research
  • On-camera presenting
  • Video editing
  • Audience engagement
  • Trends & platforms

Weekly photo dumps — @charlotte.toller

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